Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA). The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites. Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal. read more  |